The practical contributions of the article result from the results of the survey. In the primary survey, the male/female ratio is almost 1:1, with an average age of 36 at the age of 20 to 65. In terms of occupation, 67% were employed and 22% were students. While all respondents had computer, tablet or mobile skills, 96% had at least one online shopping experience five times in the past 7 months between January and July 2020. The desktop with 61% response is still the preferred device for online shopping. COD prices, shipping convenience, and quality ratings determined the factors of online shopping. About 57% agreed that COVID-19 has affected their online shopping habits and encouraged online transactions, despite fears of uncertainty when shopping online. The main concerns were inferior products at a high price, reimbursement of defective products, and delay in settling false payments or overpayments. The top five ecommerce platforms were Amazon, Flipkart, Alibaba, Myntra, and IndiaMart.

Netmeds was also a leading e-commerce trading platform in the pharmaceutical industry. During the COVID-19 pandemic, JioMart was very popular for groceries, groceries, and vegetables on the subway. Amazon`s customer feedback system has proven to be robust. „Although the internet is a gold mine, without adequate legal protection, it could become a landmine.“ [8] All research has more or less certain limitations; This one has it too. The main obstacle was the lack of adequate documentation setting out the impact assessment of the regulatory framework for consumer protection measures in e-commerce. The likely justification is that the laws being considered to protect e-commerce and consumer rights online are new; The resolution of ethical disputes and judicial interventions has only recently begun. The limitation of the sample size is also a factor that hinders the generalization of the results. Observations and management ideas are subject to change with a few more years of experience in implementing laws. Interfacing with payment gateways is another challenge in online transactions. In 1995, EFT was introduced, a retail transfer system that allows clients to transfer funds from one account to another and from one region to another without having to physically move instruments. Banks were allowed to offer Internet banking services on the basis of the Internet Banking Directive approved by the Board of Directors without prior approval from the RBI.

To mitigate risk in high-value payment systems, UBI launched UBI in March 2004, which allowed transactions to be settled in real time on a raw basis. The RTGS system is operated by RBI. In 2005, NEFT was introduced, a more secure and national electronic payment system for retailers, to facilitate the transfer of money by bank customers between the country`s networked bank branches. The enactment of the Payment and Settlement Systems Act 2007 empowered the RBI to regulate and supervise payment and settlement systems in the country, to authorize the establishment or maintenance of such systems, to request information and data, and to issue instructions to payment system providers. The Information Technology Act provided for the legal recognition of transactions carried out through electronic data interchange and other electronic means of communication, commonly referred to as „electronic commerce“, which involve the use of alternatives to paper-based methods of communication and storage of information.2 Initiatives taken so far in the context of secure electronic transactions include: The Information Technology (Amendment) Act 2008, RBI Guidelines on Mobile Banking and Prepaid Prepaid Cards, Online Banking Guidelines and Mobile Banking Guidelines. Essentially, with the introduction of Section 43A, the Information Technology Act laid the foundation for strengthening cybersecurity and data protection in India, which requires the entity to implement „appropriate security practices“ to protect „sensitive personal data“.3 The Information Technology Act formally introduces the concept of data protection into Indian law, introduces the concept of „sensitive personal data“ and provides for the fixation of responsibility on a company. to preserve and protect this sensitive data. 4 It also provides for civil and criminal liability for non-protection of data and personal information.5 In addition, RBI has mandated a system to provide additional authentication based on information encrypted on cards but not visible to all online transactions. Banks must also set up alert systems to track online activity.

Because an ecommerce site relies on an online payment method, several requirements imposed by RBI affect it, but essentially payment gateways. However, when using such payment gateways, contractual obligations regarding data protection and use should be clearly defined. Privacy is probably the biggest risk of e-commerce. Markets experience so many breaches that it often seems like everyone is getting hacked, making it a real challenge to ensure your business is safe and secure. For ecommerce businesses, data retention is a significant hassle. It points to maintaining the privacy security of e-commerce consumers in accordance with the General Data Protection Regulation (GDPR) in all countries. Footnote 14 5. PSA Legal Advisers, Legal Issues In E-Commerce, Mondaq, available at www.mondaq.com/india/it-and-internet/299686/legal-issues-in-e-commerce-think-before-you-click The Consumer Protection (E-commerce) Rules, 2020, announced on 23 July 2020 under the Consumer Protection Act 2019, aim to prevent UTPs and protect consumers` interests and rights in e-commerce.

Since hackers are on the loose and cybercrime is so common, trademark infringement by the company or your company can be a serious legal matter and hinder the company`s progress. Analysis of various studies on the growth of e-commerce in India shows that retail spending increased by 22.52% during the period 2015-2020, while online shoppers grew by a CAGR of 35.44% during the same period (Fig. 4). The government`s Digital India campaign from July 1, 2015 using mobile wallets such as Paytm, Ola Money, Mobiwik, BHIM, etc. and the demonetization declaration on November 9, 2016 seem to be the main reasons for such growth in the country`s e-commerce industry. The Times of India (October 12, 2020), a leading Indian daily, reported that the increase in digital payments in India from March 2016 to March 2020 was at a CAGR of 55.1%, from $73.90 million to $470.40 million, reflecting the country`s positive political environment and readiness for the digital economy. The Government`s strategic objective is to promote a safe, robust and efficient payment system. Therefore, the Reserve Bank of India (RBI), the national financial and tax regulator, seeks to ensure security and increase customer confidence in digital payments (RBI, 2020). 1. Aashit Shah and Parveen Nagree, Legal Issues in E-Commerce, Nishith Desai Associates, available at www.nishithdesai.com/fileadmin/user_upload/pdfs/Legal_issues_in_eCommerce.pdf Non-trademark protection is one of the most important legal issues in the field of electronic commerce. Since the brand is the logo and symbol of the company, the representation of stores through the web, it must be protected.

If it`s not safe, it won`t take you long to realize that your trademark is being infringed. This is a very common legal problem that can become a deadly threat to e-business. India is experiencing a digital revolution where the internet is becoming an integral part of its population and the internet is available in mobile phones. With the falling prices of internet use, the change in lifestyle in urban areas and the convenience that the internet has brought, this revolution has sustained. Commercial activity carried out by electronic means falls within the scope of electronic commerce. Although there is no specific definition in any law, it covers all transactions made on computer networks, whether B2B, B2C, C2C, C2B or B2B2C. The services offered do not begin or end with the provision of an online platform, but include an efficient delivery system, appropriate payment facilities and efficient supply chain and service management. The undertaking is therefore not easy, as it may seem, and also involves many legal issues. Online shopping requires more trust than offline shopping (Nielsen, 2018). From a behavioural economics perspective, trust (belief/trust) has long been seen as a trigger for bid-ask transactions, which can provide high standards for establishing business relationships for customers (Pavlou, 2003).

Pavlou (2003) supports the logical argument of Lee and Turban (2001) that the role of trust is fundamental to adequately understanding the behaviour of e-commerce customers. O`Hara`s (2005) study also suggests a relationship between law and trust (faith/belief) called „safety net assessment“, suggesting that law may play a role in building trust between two parties. However, in cross-border transactions, the need to establish adequate online trust increases, especially if one of the parties to the transaction comes from another jurisdiction where the incidence of counterfeiting is high or the rule of law is weak (Loannis et al., 2019). Thus, the law promotes the ability of the parties to enter into a contractual obligation to the extent that it helps to reduce the uncertainty of a contractual relationship. This research uses the idea of trust (belief/belief/trust) as a broader theoretical context in line with „behavioural economics“. Given technological advances, internet penetration, massive smartphone use and the proliferation of social media, the growth of e-commerce in 2016 led the OECD to revise its 1999 recommendations for consumer protection.