Sharing a story on your website is a great way to attract new customers. Keep in mind that people choose to hire professionals who 1) love them, 2) trust them, and 3) feel like they know. The same goes for corporations – we are human beings, after all. [Company Name] is [Restaurant Type] in [City, State, Neighborhood]. We`ve been a local favorite for the best [keywords] in town for [years]. [Statement of Value]! You need to write a business profile from the reader`s perspective and customize it for your target audience. Landed, Inc.`s About Us page begins with their vision: „If we want stronger schools and safer communities, we must support those who make it possible.“ From there, they talk about their story before starting with their mission statement and business description. The latter is summarized in a separate section in a brief and concise manner in bullet points, so that interested parties are easy to find and understand. Authentique Agency provides its clients with a lot of information from the start, as they know that partnering with an agency (and choosing them to start) is an important decision for growing businesses. It informs not only about its values, but also about its many years of experience in the industry and its main objectives when working with clients. Provide the legal name of your business as registered in your state.

Also include the names of owners and other key members of your management team. A business description can contain a snapshot of the company that you want to run or that you are already running. Business descriptions are usually written to attract potential investors, but they are important if you are looking for financing. Bloomberg`s profile proves that the company knows its audience – they provide a few quick stats and then links to other areas of the site, such as careers and technology. While another company would do well to offer a long creative history, typical Bloomberg demographics are likely to be more analytical. If you keep your description that way, everyone knows what to expect from your content or communications. In addition, brand consistency across all channels helps make your brand more recognizable. And a recognizable brand is good for your business. It`s pretty easy to skip business profiles and just write a dry „about“ page that doesn`t say much about you. Your business description should include all the basic details about your business. You don`t need to go into detail in a business description, but you should provide insight into what you do, how your business is structured, and what your vision for the future is. Your Yelp business description will appear a little lower on your Page than some of the other social media and review descriptions, but will still appear above reviews – it`s labeled as specialties on your Page, and you can also add history and meet with the owner/manager.

You have 1,500 characters under specialties; 1,000 in history; and 1,000 under Meet the owner/manager, so you can add a whole bunch of information about your business. Delta`s page is well-organized by theme and showcases the company`s values, including efforts to engage with the community and promote sustainability. You`ve included short meta descriptions in each category. The design allows users to click if they want to know more. Overall, the Delta company profile is simple and uncluttered, but includes all the information needed to show why Delta is unique. We also have a great guide to writing a professional bio that you can post on your LinkedIn profile page. It should also take less than 20 minutes to write, and I highly recommend it to complement your business and custom descriptions for your small business. Finally, the description of your Google Business profile. This is extremely important if you want to encourage people to contact you or visit you directly via Google Search or Maps. Your Google Business profile description appears in your 3-pack listing, Google Maps, or when someone clicks on your listing in Google Search. You should provide clear details about your products or services, who and in what region you serve, as well as a few keywords to increase your chances of showing up to relevant searches.

You have 750 characters to describe your business in your Google Business profile. Specify how the business will make money and list the key factors you will use to measure success if your document does not include a separate financial section. You can give a brief overview with cautious and optimistic sales and profit forecasts. Indicate what your start-up costs will be and how long it will take to pay for itself. Formula: I started this business because of (X) and I believed in (Y). The goal of your business description is to educate readers — such as lenders, investors, potential partners, and even employees — about how your business will benefit consumers and your company`s place in the market. Your business description should give readers a clear understanding of your business and its functions. A business profile is an introduction to your business that details what you sell, how you were founded, what your mission is, how you manufacture or source products, and why you serve customers. Your business profile should give buyers one more reason to do business with you. Once you`ve included all these details in your business description, it should look like this: Another thing to keep in mind about business plans is that you can`t write one and be done.