From the moment you launch a new brand through a channel or digital format on the Internet, you are obliged to respond to the management of rights and obligations. Obligations and legal aspects that you contract towards users as well as towards suppliers or participants in the project. There are many companies that, when creating their website or developing an online project, do not know what legal aspects they have to comply with, which can be the worst of all mistakes. There are some strict rules that govern online activities, and they are really important for developing a hassle-free strategy in the long run. The internet is very difficult to control, everything we publish can be copied, plagiarized and distributed, so pay attention to copyright in the digital world. Below we will see some legal issues to consider in online marketing, these points come from Law 34/2002, of July 11, on Information Society Services and Electronic Commerce. With the advent of new technologies, digital marketing, new means of communication and information, industry professionals need to catch up on something as relevant as the legal aspects, as the law can also influence our digital work. More and more people are choosing to dedicate themselves to online marketing and more and more agencies are experts in it, so you need to pay attention to legal issues so you don`t have any surprises. When creating a website, you should pay attention to the legal notice, the legal notice, the use of cookies and the legal conditions. How much economic damage has this plagiarism caused you? What is the moral prejudice? Often, if you want to avoid high legal fees, it is advisable to notify the other party so that the event does not happen again.

Sometimes it is more fruitful to make deals than to plead. It is necessary to know the legal restrictions on other marketing activities that complement advertising, such as coupons or coupons – in some countries it is not allowed to offer the same product at a different price to different customers, so the use of this type of incentive is not allowed -, points collection systems, Sweepstakes, free samples or gifts for purchase – in some cases they are allowed to give a certain percentage do not exceed their initial purchase value – the seasonal slot allowed for the introduction of seasonal offers and sales, as well as the rules for sponsorship of events or broadcast programs. Under no circumstances is it advisable to apply them as is or to copy them directly from another website. A blog and an e-commerce do not have the same legal texts, although they share common points, so it would not be worth the same general text for both. There are many legal aspects behind every website. Subscriber recruitment, cookie policy or copyright are some of the legal issues that most affect digital content creators. It is important to establish the rights of the company itself, those of the user, those of intellectual property, communications, legal conditions and other issues. The content of a blog, if it is original content, is subject to intellectual property like any other case. So if someone plagiarizes you, you can sue them.

In any case, the question is whether this compensates you to incur these legal costs economically. As you have seen, it is not complicated to develop a digital strategy that complies with current regulations and does not let your company out of the law. If you do not know where to start, it is at least important that you mainly create legal notices, data processing agreements and their policies, not to mention the use of cookies. In principle, the legal bases filed between notaries had one main purpose: they could not be changed. Broadcasters, especially state broadcasters, typically apply the strictest filters, limiting different products to a specific time window and time period allowed in broadcast media, making it difficult to reach the desired audience. Also noteworthy is the rapid expansion of cable and satellite television and transnational television in emerging markets, which may have cross-border legal implications in addition to a wider and more diverse audience. Legal conditions, which we seem to perceive as a mere formality, are in fact the contractual conditions with which we behave towards our customers, readers or users. ▷ Explain what you want them for, for what purpose your email address will not be published. Required fields are marked with a * Information collection and data protection If you`ve paid for licensing a premium WordPress template, it makes sense that you can use it. We would have to see what dimensions this license has.

Something similar happens with photos that have certain limitations. Permissions for use are usually quite clear and usually do not include third parties. Any type of legal notices you include on your website should be clear and simple to make it easier for the user to understand. There are two basic types of competitions: raffles and random combinations. Creative Commons has a lot to do with Lawrence Lessig, a lawyer and writer, a great promoter of free culture. Under this ideology, many developers and creators have chosen to give up their intellectual rights in order to share knowledge and not restrict access. Before sharing knowledge and diverse material, you need to take action before copying or stealing ideas. It is quite common for a large company to turn to a small company and leave it unprotected in the absence of a good confidentiality agreement that protects its rights. These databases may also be used to perform checks when we make calls to call centers.

to determine if we are trustworthy people. This means that our voice acts as an identifying fingerprint for all cases. Moreover, due to population aging in major economies, it is foreseeable that in the future, several of these economies, both their government agencies and their associations dedicated to the protection of older persons, will make similar efforts to increasingly monitor marketing activities, particularly direct marketing, aimed at older persons.